Business Library

BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS & CHALLENGERS

Business-Model-Generation-copyAuthor: Alexander OSTERWALDER & Yves PIGNEUR
Publication date: December 2014
Monument Books price: $42.50


Want to know what your business opposition is up to? This might be a good place to start! Now available once again, this is not a new title but well worth considering since it has recently been adopted as required reading on a number of undergraduate and business courses in Cambodia. If your organisation is looking for growth or needs to adapt to harsh new realities but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Using a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organisation, you will learn how to systematically understand, design and implement a game-changing business model–or analyse and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Easy and fun to read, this is a great primer for entrepreneurs who want to identify new opportunities and build sustainable businesses for the future in this rapidly changing market.