Business Library

Think New ASEAN! Rethinking Marketing Towards ASEAN Economic Community

Author: Philip KOTLER, Hermawan KARTAJAYA & Hooi Den HUAN Publication date: November 2014 Monument Books price: $30.50 In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second, extensively revised edition brings marketers up to date … Continue reading

Business Library

BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS & CHALLENGERS

Author: Alexander OSTERWALDER & Yves PIGNEUR Publication date: December 2014 Monument Books price: $42.50 Want to know what your business opposition is up to? This might be a good place to start! Now available once again, this is not a new title but well worth considering since it has recently been adopted as required reading … Continue reading

Business Library

HOW TO BE A PRODUCTIVITY NINJA: WORRY LESS, ACHIEVE MORE AND LOVE WHAT YOU DO

Author: Graham ALLCOTT Publication date: December 2014 Monument Books price: $18.00 In the age of information overload, traditional time management techniques simply don’t cut it when it comes to overflowing inboxes, ever-expanding to-do lists and endless, pointless meetings. If you’re interested in working smarter, not harder, without the platitudes and buzzwords offered up in other … Continue reading